Dixon Marketing operates as a Media Agency working with a variety of valued clients across New Zealand. We help clients to achieve their business goals, through a consortium of partners that enable us to provide our clients with sound marketing strategy, strategic advertising & media placement.
Take Your Business & Brand To The Next Level
About Dixon Marketing
Nigel Dixon – Director/Consultant
Since 2001 I have had the pleasure to work with clients to take their brands & advertising messages to market, starting originally in the radio advertising business. Dixon Marketing has evolved, through a wealth of experience, great client relationships, strong industry connections & partnerships.
Some clients have wanted us to fill the gaps & supply more services, working in with their marketing teams & other trusted suppliers. Some clients really want to outsource the bulk of their marketing to us. We’re here to fit where you need us.
Technology is changing all of our lives & businesses at an astonishing rate. The advertising & media landscape is certainly experiencing huge disruption. There have never been more ways that you as a business owner can spend your advertising dollar. What may have worked for you ten years ago, five years ago, or even last year, may not now be the best way to take your business to market.
Should we be fortunate enough to be doing business together, I will work with you to create a marketing & advertising strategy unique to your business. We will work together to define objectives & develop strategies around messaging & the most cost-effective platforms to deliver those messages & build your brand.
Working alongside our talented & trusted network of suppliers means we can deliver across traditional, digital, & emerging media channels. Whether it’s a re-brand, a new website, social media, or an integrated campaign across print, outdoor/billboard, radio & television we have the expertise & scale to offer the right media solution to your target market.
We work best with businesses who are committed to their brand, are excited by & open minded to the opportunities that come from the information age & the latest marketing strategies.
If you’re looking for fresh ideas on how to take your business to market, we’d like to talk to you.
If you’re looking to grow your brand, create more leads to your business, & drive sales & revenue then don’t be shy, inquire now for a no-obligation chat.
Thoughts
There are business owners who are really hands on with their marketing & advertising, they consider themselves good at it, they enjoy it & they want to be involved. If that’s you, then you may wish me to bring a new perspective, or research around targeting, or introduce some new media that your business hasn’t had exposure in before.
There are business owners who are experts in their field, have a great range of services or products, & understand their own customers well. They may not however enjoy the marketing & advertising aspect of the business. They find it confusing, time consuming & expensive. They may not enjoy the minefield of every advertising representative telling them that their medium or platform is the best, & wondering at the end of every campaign & year whether they did the right things. Maybe you just feel that what’s been done to date, may be able to be done better. If this is you, then you may like a review of all your marketing & advertising, to analyze what’s working, what’s not, & get some guidance from someone outside the business, who has the experience & resources to help you make good decisions.
You may be a business owner who really understands your own opportunity, has big goals & really wants to drive growth in your business. You have pride in your brand, your offering to the market, & the performance of your company for your customers. You want to ensure that it’s represented to the market in the most productive way. You’re excited by the opportunity you have, & recognize the need to bring in professionals to do what they do best, so you can get on with doing what you do best. You want a team that you can trust, who will take pride in delivering you results.
Wherever you fit on this spectrum, we can chat about how to deliver you the best possible results from your marketing spend.
Tips
Ensure your advertising professional is someone you can trust & feel comfortable to be open & honest with, about your business objectives, where you’re at now, & where you want to take your business.
Be prepared to take a serious look at what you’ve done to date, to evaluate your results. Is everything you’re doing the best use of your time & financial resources?
Take time to think about your brand & what you’re trying to represent, as well as the perception in the marketplace by your potential customers. Are they the same?
Understand your customer lifetime financial value.
Be very aware of the percentage of turnover that you’re budgeting to your marketing & advertising.
Be clear on the objectives of your campaign.
Allocate the appropriate time, to go with the budget, to ensure that your advertising professionals have all the best information & collateral on your business, to ensure success.
Try to put any preconceptions or bias that you may have aside, around what advertising medium you should use, or what platforms in that medium you utilize. Try not to let your personal preferences sway your decisions on how you target your potential customers.
Whatever media you consume yourself, whatever you watch, read, or listen to, could be quite different to the bulk of your target market. Work with & be prepared to be guided by your advertising professional.
Understand your customers, what attracts them, what offerings, campaigns or promotions stimulate the most activity for you.
What is your unique selling proposition?
Why should anyone do business with you?
What is your core message to the marketplace, & how do you want your potential customers to perceive you?
Ask your customers what they think of your advertising, rather than your mates or staff.
Test & measure the results of your advertising.
Once again, understand your customers & prospects, their buying cycles, & if they match with the objectives of your campaign.
Ask yourself if your goals are reasonable & realistic. At the end of a month or year, what will you consider a success?
Understand the value of a strong brand, & give thought to how much value you are putting on your long term brand equity, that can pay you for years to come, & what you are expecting in short term/instant return out of every campaign.
The ratio’s for this can be very different from industry to industry, & from business to business.
In this “Instant” & “Digital” era, it can be all too easy to put all our focus on “clicks” & short term/instant conversion rates, at the expense of the big picture.
Overall, just give this aspect of your business the attention it deserves.
Take action & enjoy the journey, with successful advertising professionals that take pride in delivering you the best possible result.
The best results will be gleaned through long term collaboration, testing, measuring, learning & applying those learnings.